Watch: Jeff Gordon “pranks” car dealership in Concord with white-knuckle test drive
Posted on 13 Mar 2013 by Justin Ruckman
OK, so it’s all completely staged, but some great marketing on behalf of Pepsi nonetheless.
The commercial was shot in Concord at Troutman Motors and Philip Motors in February. Interestingly enough, it was produced by Gifted You, a division of Funny or Die, and employed around 75 people.
More info by Mark Plemmons at the Hickory Record about the commercial, and about the production back in February.
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